The Art of Freight Brokering: Consistency is Key, Just Like Crocheting a Throw

As a freight broker, I’ve come to realize that success doesn’t happen overnight. In fact, it’s a process that takes time, effort, and a lot of consistency. The more I dive into this business, the more I see the parallels between freight brokering and one of my favorite hobbies: crocheting.

Now, you might be wondering, "What does crocheting have to do with freight brokering?" Well, let me tell you. Crocheting, much like freight brokering, is a journey that requires patience, dedication, and a clear focus on the end goal.

When I sit down to crochet a throw, the first thing I do is select my yarn, grab my hook, and start stitching. The process is repetitive at times—single and double crochet stitches over and over again. But as I continue to follow the pattern, I start to see progress. Initially, the project feels like it’s going nowhere, but with each stitch, I can feel it coming together. Eventually, all those simple, repetitive actions add up, and what once seemed like an overwhelming project turns into a beautiful, completed throw.

The same concept applies to freight brokering. At the beginning of the journey, things can feel slow and repetitive. The systems in place may seem like they aren’t making a big difference, and it’s easy to feel like I’m not getting anywhere. However, just like with crocheting, I know that each task I complete—each call made, each load booked, each carrier located—moves me closer to the end goal.

Being consistent with these daily actions, no matter how repetitive they may feel, is key to growing a successful freight brokering business. Over time, the small steps add up, and before I know it, I’ve built a solid foundation. Success isn’t an instant result, but rather the cumulative effect of consistent effort.

So, if you’re just starting in the freight brokering world or you feel like you’re stuck in the weeds, remember this: just like crocheting, the process takes time. Trust in the system, keep stitching, and soon enough, you'll see the results.